Archive for April, 2010
How to Write Killer SEEK Ads (Part 1)
Like Paul, myBRC and the Small Business Owner blog don’t endorse or have a relationship with SEEK.
Paul’s advice in this post is extremely useful – happy reading!
Some of my clients are starting to recruit again.
Just in case you are too, I’ve decided to reveal my methodology for writing killer SEEK ads.
This two-part guide [...]
Carried Away
So I ditched the market and trekked to a well-known grocer in a well-heeled suburb.
The produce looked better and I was allowed to touch it.
Alas, the prices were very high.
Would I get over them?
Local Hero
The locals certainly seemed comfortable.
They thronged the aisles, pushing mini trolleys and chatting about school plays. Uniformed staff wove among them, [...]
Perception is Reality
I’ve long perceived The Market as the best place for fresh food.
By choosing it over grocers and supermarkets, this perception has been my reality.
Unfortunately, things aren’t always as they seem, i.e. walk2 ≠ talk2.
Market Driven
For years I’ve shopped at one of the Southern Hemisphere’s largest fresh food markets.
One stall has consistently garnered my custom.
Given there [...]
Winning isn’t Anything
Though I decry our fame-focussed culture, I’m not immune to it.
Each time I appear in the media, I think: ‘THIS is it; THIS is my BIG SHOT!’
Yet so far, THIS hasn’t happened.
While shows like Oprah can grant instant fortune, ordinary public exposure seems cumulative.
Like mercury.
Newspaper
I invented a word. When a friend told me she’d used [...]
Saddle Sore
On Tuesday, Seth posited that a local pizza parlour may not actually want my custom.
Later that day, I got the same signal from a push bike shop.
I’ve also sensed it lately in restaurants and bars.
Are vendors getting picky, or am I maturing into customer non grata?
The former seems crazy in a tight economy.
The latter almost [...]
Non Capisco*
We get heaps of pizza fliers in our letterbox.
I seldom read them, let alone use them.
Last night, however, saw a rare aligning of Venus and Mercury. I was ready to try the latest pizza parlour to letter-drop us.
Unfortunately, their flier was too clever by half.
First Quarter
It started well.
A nice red brochure, with a top-ten newspaper [...]
Dishing Dirt
As with large wooden beads, most business owners can string a sentence.
Due to this, many don’t feel they need a professional writer to optimise their communications.
Now and then I get a reminder of my redundancy, like this striking missive from Dirt Cheap Pfoofer Valves* (DCPV):
Error Legend: [ ] Minor. [ ] Major. [ ] Fatal.
Hello Dear Customer
We [...]
Firebrand
I’ve long preached that every thing we do builds or erodes our brand.
Well, our local windscreen washer just annihilated his.
All compassion has been cauterised from my heart.
Never again will I feel charitable to his vocation.
The Iceman Cometh
Not-So-Good Friday. The wife and I idle at lights.
Ahead of us, wild eyes, slit mouth and scarecrow arms tell [...]
Sky High Quoting
Though illuminating, our Building Fences debate didn’t generate one fence builder inquiry.
Number 8’s dad is now doing her fence and Number 12 has decided to sell!
My great social media vs tradies experiment is a fizzer.
Or is it?
From Damp Squib to Space Rocket
I was set to conclude that tradespeople have no use for the internet.
Then I [...]
