After reading The E Myth by Michael Gerber a few years ago, I plunged into a flurry of business systemisation.
Adam codified my thoughts and added his own and we ended up with a 199-page brain dump called The Ways of Empire.
Today, I mainly use this mighty tome for buying pens and acknowledging client payments.
Gone are my dreams of franchising for $100K or selling for $2M.
Perfect copywriting seems way too nebulous and complicated to lay out in a manual ‘normal’ people can use successfully.
Our systemisation work wasn’t entirely in vain, however. There are many decisions I no longer have to think about.
Take the ‘magic red pen’ I use to pierce authors’ hearts. The Ways of Empire says:
When editing or proofing, use red pen Uniball UB-120. It’s sharp and clean, it works on most papers and you can write really small with it.
Bingo! I order these little beauties in boxes of ten. Once I’ve coloured in a few dozen government tenders, I buy another box.
I never have to spend energy trying other pens or choosing from several options.
And if anyone handles an Empire overflow job, they get a pen that makes their work easier (while keeping it in sync with my style).
The good thing is, this stuff is a no-brainer. It’s automatic.
Another handy area of systemisation is client policy. One Empire policy is to give thanks for every client payment I receive.
I got this idea from Malcolm.
Even if a client has been with me for years, I thank them for every cheque or EFT payment they send. I don’t feel silly, and I never forget, because it’s a written policy.
It’s the way I do things.
While my clients don’t go nuts over these thank-you emails, they do seem to appreciate them.
I don’t think there’s a lot of it about.
Well, that’s how I operate. How does all this look to you?
- Smart move.
- Dumb idea.
- You’re a freak!
Please express your views in writing.