Archive for January, 2010
Breadstuck
Bread: plain, simple, honest … daily – yes?
No.
I’ve had a bewildering range of bread ‘experiences’.
I suspect they hold lessons on dining, business and life. Yet I can’t find a unifying theory.
If table my data, will you help me use my loaf?
The Stick
Some venues emphasise ‘stick’ over ‘bread’. Pale wands that laugh at butter and look [...]
Cold Hard Fax
Dirty Fax
My print/scan/copy/fax unit has been insulting me.
First it said my black toner was ‘old’ (after all I did for it).
Now it says my yellow printhead ‘isn’t there’ (though it is).
What it really means is the printhead needs replacing (thank you Sonia).
Like the magenta one last year.
Are black and cyan next?
Seems I need a new [...]
Blog Me, Amadeus!
Content Beats SEO
Search engine optimisation (SEO) can improve your website traffic.
But each time Google changes its ‘secret recipe’ (algorithms), you may lose benefits.
Content which solves customer problems is emerging as a cheaper, more reliable alternative to SEO. And the best way to create such content is blogging.
Free Blogging Resource
I’ve spent years getting a grip on blogging.
By [...]
Qui Ckon CEO Ver.
Is this all white for you?
Sorry about that title; only had time for a ‘quick once over’.
All the letters are there: the caps and spacing didn’t confuse, did they?
As a copywriter, I sometimes get quick once over requests. I wonder if you do too.
The request has three variations:
1. Just give it 15 minutes.
Some clients assess my [...]
Ten Tee Tips
When I cashed in my super and went feral, the first thing I did was create T-shirts.
Their design, production and sale yielded many lessons whose pain far exceeded their value.
I reproduce them here, in case you or a loved one are mad enough to contemplate a similar path.
1. Nobody cares if it’s local.
I spent weeks [...]
