Is Twitter relevant to your small business? Guest blogger Joanna Maxwell shares her experiences with the popular microblogging tool and explains how it’s helped her business.
It seems you can’t turn around these days without tripping over a reference to Twitter. Most people have at least a hazy idea that it has something to do with ‘microblogging in maximum 140 characters’.
I started my social media adventures with Facebook (which I only joined because my favourite online scrabble game went there).
Twitter in particular has brought me contacts, ideas and information…it’s like a river flowing past my door, that I can dip into whenever I like.
I became so fascinated that I recently wrote an article for the Australian Financial Review BOSS magazine called ‘Beyond Twitter’, May 2009 issue.
So how do you get started on Twitter? Here’s five tips:
1. Joining is easy at the twitter website. Be careful when you choose a username, because it will appear on every post you make and can’t be changed. If you are joining for business reasons, choose your business name or at least something that won’t embarass you later! (I am on Twitter as @workincolour).
2. Follow a couple of people to start with. This means you will see a stream of their posts and also posts from others that they have retweeted (like forwarding). If any of these look interesting, follow them too. Feel free to follow me.
5. Once you have the look, download a twitter organiser like Tweetdeck which means you can highlight your favourite people and have easier access to all the twitter functions.
The best way to get the hang of Twitter is to jump in and see what you find.
Hope to see you in the twitterverse!
Joanna Maxwell, Owner, WorkInColour