When I worked in ad agencies, some clients fancied themselves as Copywriters and Art Directors. As these dilettantes flawed each perfect work, we creative types used to mutter: ‘Why buy a dog and then bark yourself?’
This blog has made me realise I’ve been barking mad for years:
My bookkeeper said I should learn my accounting software.
A business associate told me to read Seth Godin.
A respected reviewer recommended Twitter.
My business coach begged me to give guarantees.
He also went me on price (but that’s another story).
I had to hear each of these messages stridently, repeatedly and from multiple sources before goading myself to act.
When I ponder the time, money and tears I could’ve saved by trusting my advisers and universal agents immediately, my heart sinks.
Fortunately, I’ve taken Eckhart Tolle’s word that the past no longer exists.
So what now?
My latest challenge is Camtasia Studio. I’ve been told in frank terms that unless I get onto this youbeaut software NOW, something not nice is going to happen to me.
According to the brochure, this program lets you easily record and edit sound, video, computer and online activities into seamless audiovisual presentations.
Thus, instead of delivering my one-to-one copywriting and Twitter tutorials in person at Empire House, I can record and distribute them round the world to garner fame, fortune and free time.
So, though I can barely inveigle our VCR to tape Grey’s Anatomy when Fonnie works late, I’m currently watching TechSmith’s online tutorials and will shortly download a free 30-day trial.
Ergo: Old Dog + Less Bark = New Trick + More Bite.
The Universe says it’s time to let the dogs out.
Paul Hassing, Founder & Senior Writer, www.thefeistyempire.com