Five weeks ago I was frightened. Today I’m happy to say the fear is gone. Andrew Hurl (my IT Guy) has delivered a new Empire website that exceeds all expectations. He did it on budget. And would’ve nailed it last fortnight, had I coughed up my content on time.
Andrew’s firm is SilverDimension. He should call it SilverBullet, because it slew my bête noire!
As presaged in Physician Heal Thyself, my website turned out to be the hardest piece of writing I’ve ever done. I had dreadful performance anxiety; all I could think was, ‘They’re all watching. This is where I stand or fall. What good is a copywriter who can’t write his own site?’
After I’d faffed around with every task except this critical one, Andrew broke my inertia by asking for one small paragraph. Like a breadstick diced, the massive job suddenly seemed digestible.
I still worried about clients, peers and prospects. Yet Andrew was operating in a much harsher glare. I’d named him and was describing his every move to the global business community … inviting every person and their pet to rifle his unfinished pages … crying about how hard and costly and time consuming the project was. Yet Andrew was unphased.
When I couldn’t sleep for worry, my 3.00 am emails woke him via his mobile.
When I requested four tiny changes (in a row) to one image, he didn’t complain.
When he got the flu towards the end of the project, he kept on working.
When I sent huge additional work samples at the last second, he barely murmured.
Now the site is live. I warmly invite your visit and double-barrelled feedback. Should you spot any errors or inconsistencies, please let me know. Given my profession, a quiet word via firstname.lastname@example.org might be best.
I’m also grateful to you, dear reader, for taking the time to follow these posts and make helpful comments and suggestions. I’d like to thank God, my wife and (especially) my ISP, but it looks like we’re out of time…
Andrew Hurl has served me well. All that remains is to not pay his invoice for as long as possible per our recent discussion!
Paul Hassing, Founder & Senior Writer