A version of this post has just been published in Seth Godin’s Purple Cow New Edition (hardback). Check it out here.

That article you linked to is beaut. I particularly liked how it offered alternatives to the no-nos of retail.

Stephen has been an incredible asset to this blog. It’s hard to imagine it without him. I hope you come back soon too. Best regards, Paul.

And that is what all those businesses strugling to deliver great customer service should be focusing upon – rather than panicing that they can’t find good staff, or that they don’t know how to train them, or they haven’t got time, or not sure what the latest training program says to do…..Just give the customer an experience that is worthy of a story. Experience creates stories. Stories create word of mouth. Word of mouth creates customers. Customers have experiences.

For Malcolm who so enjoys hearing: Youse Right when he enters a store, check out this article from @debratemplar: http://www.thetemplargroup.com.au/_webapp_257482/Ten_things_retailers_should_never_say

Sorry that my comments are so many months after you originally posted, but had a giggle to see @NoSh-It’s first time weighing in for a bit of a rant & rave (Quote: “So rare in the todays world of ‘web-marketing wizardry’, repleat with it’s increasingly ‘pseudo-breif’ psycho-hype and misused metaphor driven emptimess”. No wonder he rolls his eyes at me on Twitter whenever I start going on about being true to the brand position that will connect with his primary target market…. ).

And thank you for your comments and feedback as well…very much appreciated.

I’m not usually one for being loud…especially with websites. But through the design process (term used a loosely as humanly possible), it started out being white. The black was born of a bit of ‘environmental’ trivia (about which I remain unconvinced), regarding black websites using less power…it just kind of grew from that. I also kept telling myself that some of the most successful websites are ugly but useful…ha! Talk about ’symptoms of being me’ :- P

And thank you, I have seen Training Wheels blog…it too is excellent. I’ll likely chime in from time to time…

Come to think of it, it has crossed my mind since being here on myBRC that it might be interesting if registered members could just start their own blogs…I reckon that would be very interesting.

Anyway, thanks again and I look forward to more.

Cheers
Sorry, should have said great post! Waiting for your next one!

Yeh! The reverse type is just another symptom of being me :- )Inkeeping with the theme of the business, I’ve tried to keep it true to same…indeed a risk…but then it’s just a brochure site for a very small, local business with a very local focus (if there was a ‘bioregion-wide-web’ I’d be on it), so folks that find it will likely be introduced to it.

And Yeh! I agree about the ‘YELLING’… I just haven’t gotten around to editing those parts of the CSS yet. The site is a ‘newborn’…about 3 weeks old :- P.

Cool! Glad the sites up…I’m off to have a look.

And thanks for your comments and feedback…it’s much appreciated and unexpected.

Cheers

I was checking out your website as a result of your comment – I agree that reverse type is a very bold move as is green text, but somehow it works and I’m wondering if it’s because it’s to do with food? Woolworths has the green/black thing too, come to think of it.

Anyway I noticed that you’re just starting out and thought you might be interested in myBRC’s other blog, Training Wheels - it’s all about new businesses getting off the ground, a place where people can trade experiences and ideas. It’s completely different to Paul’s blog, as a heads up – not quite the same depth but who knows, it may be of interest. Just a thought

THE ONLY THING I’D CHANGE IS YOUR USE OF ALL CAPITAL LETTERS. THEY LOOK LIKE YOU’RE SHOUTING AND THEY’RE HARDER TO READ THAN NORMAL TYPE. DO YOU AGREE?

My clever IT boffins are furiously founding the new Empire site. That may have caused the outage. It’s back up now, and the art mock-up I got today looks fabulous!

Good to meet you, and thanks for your comments, too…I like the bit about “like nothing I’ve ever seen”…very diplomatic :- )

Yep! It was the Empire site.

Cheers